YouTube launched a special music app to take on Spotify and Apple Music
(YouTube)
YouTube's T. Jay Fowler
Hot on the heels of its new subscription service, YouTube is launching a designated music app that it thinks will encourage discovery and create a better listening experience than its main app.
For example, YouTube Music makes it easy to create stations based on a certain song or can help you find every single version of a given song that's ever been uploaded, from basement-covers to live shows.
Although it's free to use for everyone, people who pay $10 a month for ad-free streaming service YouTube Red will be able to switch between video and audio-only, hear videos playing even if they're in another app, and save videos for offline watching.
"Our goal here was not to have a check-box, feature-comparative service," T. Jay Fowler, head of music projects at YouTube tells Business Insider. "We wanted to create something that was very, very uniquely YouTube and that fit our users' usage patterns."